Why CRM is important?
Posted on: January 14, 2020 - In: Marketing Observations Social Media
CRM is mainly a tool that helps sales managers to boost sales. That was my idea of a CRM, no big deal right? or that’s what I thought until about year and a half ago when I started using it seriously. I have mentioned earlier that I visited Salesforce and discovered most of the features of Pardot (email marketing tool) in San Francisco.
Lately, I felt more confident and started digging more into Salesforce from Pardot and using more and more every day (for work with real data) and even attending online training that I recommend to everyone.
Add me as a friend on trailblazer.me/id/valon.
Anyway, usually CRM is a tool that helps professionals to keep track of their costumers and sales. Some of the features of Salesforce are mindblowing and amazing I cannot recommend it enough (this endorsement is not paid).
I can see myself using it for my everyday life and organizing everything starting from my contacts, relationships, and even grocery lists.
As I usually like to surfing on twitter, this tweet appeared from T-Mobile CEO John Legree up on my feed and it was CALL TO Action #Promoted
And there it is I said! My ideal experiment on reverse-engineering the social media habits of someone like T-Mobile CEO. Does he have the right team to help him create and track his social media giveaways or it just a t-shirt for a tweet or retweet?
I can read his public email and I write a simple thank you email stating my address and kind of t-shirt I needed with my gender (for some reason).
As you can see I emailed at 4:55 PM and got a quick response by 5:33 PM really good and as expected the assistant was aware of t-shirt giveaway but nothing to track winners (Or people like me) I assume.
A few days later, just around a weekend, I got this package and I was not sure what would it be inside because I forgot about it.
Wohooo I got the t-shirt, on the pictures below it looks like red but it is T-Mobile’s signature color magenta (Bright Pink)
As shown here 🙂
And shortly after this became my favorite weekend T-shirt because it is a very bright color and cars can spot me in a second. (Safety First) I wear this t-shirt while biking, hiking and the gym.
And why CRM is important you ask me?
If you paid attention to my excitement and all the things considered here John Legree‘s little game converted even me that I wasn’t part of the game to a follower (on twitter) and now I know a thing or two about his public persona and his crazy thoughts.
But I have not converted to T-Mobile customer, I believe that if used a CRM they would track me and followup with me. At least I would be in a funnel about to be converted to a sale by now. I would have been in any retargeting campaigns.
CRM would be a perfect tool to track and keep the engagement with me and a potential prospect that eventually would give in, but since they used e-mail a nothing tracking me I just faded away eventually.
This happened almost a year ago February 2019, I remembered that I have these screenshots on my phone because I was at the gym today with this t-shirt and wanted to share the story.